Major Swiss Pencil Maker Eyes Return to Iran’s Market
TEHRAN (Tasnim) – A leading Swiss pencil maker, Caran d’Ache SA, has expressed willingness to return to Iran’s market following the removal of anti-Tehran sanctions.
“The potential there (Iran) is absolutely fantastic, there are many young people getting an education and in need of school supplies,” Caran d’Ache SA Chairman Carole Hubscher said, Bloomberg reported on Tuesday.
“Our brand was known, as many parents had Caran d’Ache pencils as kids. It’s a huge country and one of the most important in the Middle East for us,” he added.
The century-old Swiss maker of writing instruments supplied Iranian school children with pencils before the 1979 Islamic Revolution.
Caran d’Ache is among the European companies seeking to reap the benefits of a lasting nuclear deal signed between Tehran and world powers last year.
The comprehensive nuclear deal, known as the Joint Comprehensive Plan of Action (JCPOA), terminated all anti-Iran nuclear-related sanctions after it came into force in January.
