MasterCard Seems Keen to Attract Iranian Customers
TEHRAN (Tasnim) – The American multinational financial services corporation MasterCard has boosted its activities to prepare the grounds for its possible entry to the Iranian market after the upcoming removal of anti-Iran sanctions.
As a leading global payments and technology company, MasterCard has apparently started its advertisements to attract Iranian customers.
In a recent move, the financial corporation has launched a channel in the Telegram instant messaging service, sending posts in Farsi to encourage Iranians to use MasterCard.
The Telegram channel has introduced different services customers can receive in Iran. The corporation has also advertised on its channel a 24-hour voicemail which responds to customers in Farsi.
The move comes against the backdrop of a recent nuclear agreement between Iran and six world powers.
There has been a new wave of renewed interest in ties with Iran after Tehran and the Group 5+1 (Russia, China, the US, Britain, France and Germany) on July 14 reached a conclusion over the text of a comprehensive 159-page deal on Tehran's nuclear program.
The comprehensive nuclear deal between Iran and the six powers would terminate all nuclear-related sanctions imposed on Iran after coming into force.
Experts believe that Iran’s economic growth would rise remarkably after the final nuclear deal takes effect.
After the sanctions are lifted, Iran is likely to witness a flood of tourists and the new electronic payment systems could simplify all payment procedures.